Ritesh Kumaar — Visual Strategy That Converts | Motion, UX & Design
I turn complex products, ideas, and services into motion-led visual experiences that clarify the message and grow the business.
Work Built for Real Problems
Motion, campaign, web, and brand work for SaaS teams. Strategy and process shown alongside each output.
B2B Product Launch Video Campaign
Motion-first campaign to simplify a complex SaaS product for social and paid channels.
Digital Landing Page Experience
CRO-informed landing page for a SaaS product. Visual hierarchy designed before the first word was placed.
Social Media Creative System
Scalable social system for a B2B brand: statics, carousels, GIFs, and video under one visual direction.
Two Ways to Work Together
Explore the Portfolio
Motion campaigns, SaaS demos, brand systems, and landing pages. Strategy and process shown alongside each piece.
11+ Years of Work → Browse Campaigns →Need Ongoing Creative?
Monthly creative for SaaS teams: motion, design, and campaigns at a flat rate. One senior partner, full output.
Explore Retainer Pricing →What I Do
Motion, UX, and campaign design where the outcome drives every decision. One person runs concept through execution.
Reduce friction between your product and your buyer.
Onboarding flows, landing pages, and design systems built around how people decide. UI/UX strategy, Figma design systems (75+ components), interaction design.
Make complex things simple on screen.
Product demos, campaign videos, and social motion built to communicate in seconds. After Effects, Synthesia, Sora, KlingAI, ElevenLabs.
SaaS GTM & AppExchangeTurn a product launch into a pipeline event.
AppExchange listing design, GTM campaign creative, partner co-marketing, and event branding. 11 years inside the Salesforce ecosystem.
DesignOps & LeadershipBuild creative systems around your team's output.
Creative QA, stakeholder alignment, and structured handoffs. Rebuilt the review process and cut feedback rounds from 5 to 2.
Print & PackagingBrand consistency where screens end.
Conference print, branded collateral, packaging for SaaS hardware and merch. Print-ready files, CMYK, vendor-ready.
Figma
Framer
After Effects
Synthesia
ElevenLabs
Sora
SalesforceWork Across Motion, Social, Web & Brand
Samples across format and channel. Creative thinking behind each piece.
Measured Results From Live Campaigns
My Creative Process
How each engagement runs: brief to deliverable, five defined stages.
Understand the Goal
Define audience, platform, message, and business objective before any visual work begins.
Build the Direction
Create moodboards, visual references, and campaign structure to align team direction.
Plan the Story
Develop wireframes, artboards, storyboards, and content flow to map execution.
Execute the System
Design and animate assets across required platforms, formats, and brand guidelines.
Review & Scale
Refine quality, adapt assets, maintain brand consistency across the full campaign.
Let's Collaborate
Turn complexity into creative that converts.
Motion, UX, and visual strategy for founders, startups, marketing teams, and product companies. One person runs the brief through to delivery.
Ready to build something that converts?
Start aproject ↗