Creating video content, campaign ideas, and motion-led creative for SaaS brands, startups, and agencies — with measurable impact on engagement, conversion, and brand growth across 8+ industries.
Download Resume (PDF)Led UI/UX strategy and product design across 4 Salesforce-native SaaS products — interaction design, usability walkthroughs, and Figma prototypes improved feature adoption by 45%. Built 75-component Figma design system with shared tokens and variables — reduced rework by 20%.
Directed AppExchange listing optimization for 4 products — lifted install conversion by 38% and rating from 3.6 to 4.7. Produced motion-led onboarding sequences and demos — increased lead generation by 60% and session duration from 57s to 1m 36s. Drove GTM campaigns across web, email, social, and partner channels — 42% lift in pipeline-attributed leads. Revamped 8 landing pages using CRO-informed UX — 35% engagement lift and 50% higher conversion rate.
Cut stakeholder feedback rounds from 5 to 2 (60% faster). Mentored 3 designers on UI/UX strategy and Figma systems — reduced revision rounds by 40%.
Managed a team of 5 designers as Acting Design Head — built review systems and delivery workflows improving on-time delivery by 30%. Produced motion graphics, product demos, and GTM campaign visuals contributing to 60% lead generation increase and 40% online visibility improvement. Built reusable Figma design systems and brand templates standardizing output across 6 product lines — cut production rework by 25%. Optimized DesignOps via Jira tracking and structured handoffs — improved team efficiency by 20%. Mentored 3 junior designers across motion, UI, and product marketing — reduced revision rounds by 40%.
At Cargo Flash: 60+ animations in 5 months, 35% social engagement increase, 40% follower growth, 15–20% faster turnaround via advanced AE workflows. At VKC Nuts: designed 200+ marketing collaterals across digital, social, retail, and B2B — packaging visuals contributed to 20% sales increase.
Designed brand identities, motion graphics, and campaign assets for 15+ clients — delivered 200+ creative assets across advertising, retail, events, and digital marketing. Built core skills across visual design, typography, layout, animation, and brand consistency.
Figma Advanced — Design Systems & Variables · Google UX Design Certificate · Salesforce Trailhead — AppExchange & GTM Design
Generative AI for Creative Workflows · Prompt Engineering for Design & Content
Sunrise University, Alwar · 2015
360 Cloud's annual company event — led full event identity, stage design, motion videos, and digital assets for 500+ attendees across both editions. End-to-end creative ownership from concept to on-site execution.
Received at 360 Cloud's Coalesce 2026 annual event in recognition of outstanding creative contribution and design impact across the organization.
AI hackathon branding, videos, invitations, and social creatives. Jury from NASDAQ, PwC, and Morgan & Morgan attended the event.
Dreamforce, World Tours, and webinar branding with GTM visuals and motion assets for global Salesforce partner events.